If consumers are reacting positively to NFC technology at the cash register, it seems logical to think that they would like to see NFC implemented on the shelf as well. Smart Packaging technology is far from mainstream at this point, but there have been some interesting applications that have hit the market. spark.adobe.com/page/141qH74sHTU5l/... See MoreSee Less
NFC dynamic posters are items embedded or affixed with an NFC inlay which allow for easy communication and transfer of data. Whenever an individual places their NFC device near the smart poster, the NFC tag will transfer data and/or launch a task on the device. Typically, NFC dynamic posters are used in advertisements such as magazine advertisements, fliers, billboards, and other physical mediums.
NFC dynamic posters are favored over many other digital forms of communication because NFC technology is typically a native feature of the consumer’s mobile device. Since it’s a native feature, no special applications are needed to initiate the communication between NFC tags and devices; they simply require close proximity. On the other hand, QR codes require special applications to initiate any interactions.